This site or third-party tools used by this make use of cookies necessary for the operation and useful for the purposes outlined in the cookie policy. If you want to learn more or opt out of all or some cookies. By closing this banner, scrolling this page, clicking on a link or continuing navigation in any other way, you consent to the use of cookies. X

Logo Viola Web




The first integrated system

for data analysis in pharmacies.

From VIOLA Innovation Lab, in collaboration with the most important

European groups in data analysis, Iride Analytics is born.
The first system that analyzes the complete customer experience
within the point of sale.

What does Iride Analytics do?

Optimizes sales performance



Iride Analytics, through the use of cameras inside the point

sales and analysis system that collects and interprets anonymous metadata,

is able to process in real time:


1. Number of entries to the point of sale.


2. Heatmap that detects the most or less frequented areas.


3. Customer journey during their shopping experience.


4. Monitor queues and help manage staff even during peak hours.


5. Time spent in a defined space.


6. The profitability of each m² of the store.


7. Customer profiling by gender and age group.

Communicates with ISYTech



Iride Analytics

is able to exploit ISYTech data,

our automated and intelligent drawer unit,

returning a precise analysis of the customer experience

and providing timely data on the sales

based on customer characteristics.

In fact, by combining sales data with customer flow data,

you get the full vision for the first time

of the pharmacy trend.



Discover ISYTech >


With Iride Analytics the pharmacist manages to exploit
to the full potential of the Internet-of-Things and Big Data,
all through a simple platform that offers data analysis
made easily understandable.


Which data does it provide?

1. The customers



  • Number of entries: counts how many people enter the point of sale.


  • Profiling: identifies the gender and age group of customers.


  • Customer flow: analyzes behavior within the sale point (areas visited, stop times, etc.).

2. Staff and queue



  • Real time monitoring: indicates the number of people in the queue in real time or in a selected period.


  • Queue management: send pre-training queue notices to provide the pharmacist the best way to prepare his staff during peak hours.


  • Service level: calculates and indicates the average time required to serve the cash customer.


  • Abandonment rate: the percentage of people leaving the queue.

3. The sales area



  • Heatmap: is the representation of customer paths in the various areas of the store, from areas with little traffic (cold colors) to areas with the greatest permanence and passages (warm colors).


  • Customer paths:  indicates customer behavior in the form of flows and directions


  • Attention rate: measures the dwell time in one or more specifically defined analysis areas within the sales point.


  • Division of areas: it is possible to divide the total area into different areas to obtain further analyzes on the performance of individual departments and areas of interest.

4. Performance



  • Conversional rate: the number of sales divided by the number of entries, that is the percentage of people who bought in relation to the total number of people who entered the store.


  • Profitability of the different areas: through the analysis of the flow of customers, the time spent and the products sold in a specific area, it is possible to understand the profitability of each m² of the store.


  • Buying behavior: it is possible to have an in-depth view of the purchasing experience depending on the gender and age group of the customers.


Iride Analytics is the perfect system to optimize
sales performance in any retail environment,
anticipating the needs of customers and therefore
improving the customer experience.

Spaces designed and optimized



The heatmap allows you tounderstand the shopping experience better

thanks to the display of customer paths and permanence times

in each area of the store at different times.

This information allows optimization of space and

the positioning of the products in promotion

as well as better staff management.


Why Iride Analytics?


VIOLA is the first company to implement large tools at 360 °

innovative for companies 4.0, offering all operators

of the retail environment makes a channel of advantages.




They can adapt policies

and commercial activities at

needs and characteristics

of individual pharmacies.




They can carry out in depth

analyzes of the

customer experience.




They can design sales points

more effectively and thus

enhance their design.


Need further information?

Register to download the full catalog, technical files andmuch more!

Back To Top
Back To Top